If the UK is anything to go by, there is a problem getting women to take their ‘personal’ health seriously (I used to know one woman who had to literally be dragged in for annual checks) probably because of a fear of what you might find and also because – let’s face it – some medical practitioners have all the sensitivity of a warthog on speed.

These women are presumably aspirational role models in China, so anything that gets women of any age to look after themselves rather than become premature mortality statistics is a good thing as far as I can tell.