The following is a Ben-Q advert for an mp3 player that ran in China:

The Chinese reads something like “Even if the world turns dust, I still believe in music” and features images from the 9/11 World Trade Center attacks. The singer is the lead of a group called Mayday.

Comments range from the intellectually absurd–”Snide nihilism is now officially my favorite phrase of this decade. thank you”–to the average American–”A-Holes anyway…. Zero respect to the victims. Period.”

Since this is marketed at an all-Chinese audience, my guess is the advertising firm simply ripped off the WTC rubble images without thinking about a possible emotional connection.  This isn’t “disruptive advertising” like Microsoft’s Zune Orgasm, or Sony’s Racially Charged PSP ads.  It’s just a bit of overreaction and repurposing.