Asia Blog: China, Japan, Korea, Vietnam

A campaign for breast cancer awareness in Changsha went awry when a Chinese TV presenter posed topless for bus stop advertisements and billboards with two other women. The campaign, titled “Clever Girls Love Themselves More,” drew flack from internet blogs and bulletin boards. However, the advertisments themselves are tasteful and make a positive point for women’s health. I’ve managed to scour up photos of the ads:

The prominent theme in the ads is L, for Love. The color and style are the classic “pink ribbon” that has represented the cause internationally for many years. The idea behind that campaign seems to be that women who love their bodies will be more careful about checking for breast cancer, etc. This is the only advertisement in which a breast is entirely exposed.

According to Yahoo News, Chen Dan, who posed for the awareness ads, later said:

“My intentions were good. I hoped to draw people’s attention to women’s health, but because the format was inappropriate it caused a huge backlash. In future I will choose more suitable ways of publicizing women’s health.”

A poster on an online forum offered the following criticism:

“This is a serious attack on women. It goes completely beyond the moral and aesthetic baseline.”

Personally, it bothers me a bit that women posing for a “love your body” or “breast cancer awareness” would get this kind of reaction anywhere.  Aren’t these three ladies the good guys?

This entry was posted on Thursday, June 29th, 2006 at 8:20 pm and is tagged with breast cancer awareness, jing chen, breast cancer, pink ribbon, yahoo news, chinese tv, tv presenter, advertisments, good guys, billboards, bus stop, backlash, online forum, bulletin boards, clever girls, baseline, advertisements, advertisement, blogs, yahoo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.

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