Global Marketing: House of Flying Daggers
East, South, West, North takes a look at how the global distribution of Zhang Yimou’s House of Flying Daggers evokes different movie posters in different countries, each with subtle biases.
As for the movie itself, Sony is the official US site; you can see the trailer from Apple. IMDB rates it at least 7 / 10. House of Flying Daggers stars Zhang Ziyi, Andy Lau, and Takeshi Kaneshiro.
This entry was posted on Monday, December 13th, 2004 at 9:23 pm and is tagged with zhang ziyi, takeshi kaneshiro, andy lau, zhang yimou, global marketing, movie posters, global distribution, biases, imdb, house of flying daggers, apple, sony. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback.
One Response to 'Global Marketing: House of Flying Daggers'
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on December 28th, 2004 at 2:44 am
House of Flying Daggers is a good film. Great? No. But it’s much better than Hero imo. Unfortunately both Zhang Yimou films suffer from too much eye candy and a lack of attention to plot and character development. Just the same, I think he did much better in this film. The plot and storyline does make sense. One would just have to pay attention to all the intricate details to understand all the twists and turns when once revealed.
Much like Crouching Tiger, Hidden Dragon and Hero, House of Flying Daggers is both familiar and yet a refreshing departure from previous wuxia films imo. There’s dazzling special effects that reflect new technology used in filmmaking. But there’s also homage to much older films of the genre, like the bamboo forest fight scene in King Hu’s wuxia classic Xia Nu (A Touch of Zen).
Anyway you look at it, House of Flying Daggers is a film that must be seen to have any chance of being appreciated. Forget all the critical reviews and see it for yourselves.